Paddington Brands Announces a Strategic Partnership with Alan AP Powell to Activate Beer, Spirits, Wine and Beverage Brands Across Multicultural, Entertainment and Sports-Related Channels
AP & Associates, LLC fosters strategic alliances between brands, entertainment and sports related companies through direct access to C-Suite Fortune 500 executives, top entertainment and sports talent for new and existing brands.

INDIANAPOLIS, IN, August 03, 2011 /24-7PressRelease/ -- Paddington Brands announced today that it has entered into a strategic partnership with AP & Associates, LLC to activate their beer, spirits, wine and beverage brands across the important multicultural, entertainment and sports related channels. Alan "AP" Powell is one of the nation's preeminent authorities on multi-cultural branding, connecting people across industries, cultures and generations. Mr. Powell helps develop, grow and convert brands into profit from activation, opening up new segments, licensing, strategic partnerships and capital formation.

"I've known AP for several years and have always admired his business acumen and acute insights into how brands connect with consumers," said J. Smoke Wallin, chairman and CEO of Paddington Brands. AP is a national leader at the critical juncture of where brands intertwine with peoples culture, creating that special magic that can turn a good business into an explosive one. Paddington is very pleased to engage with AP with all our brands."

"I love to watch Smoke work. He has assembled an amazing array of powerful young brands that given the right kind of attention will ignite in the multicultural, entertainment and sports worlds that I live," said Alan "AP" Powell, chairman & CEO of AP & Associates, LLC.

Mr. Powell immediately becomes a Managing Director for Paddington and will work to engage the companys brands in strategic opportunities. In addition, he will work closely with Smoke and the team to develop new brands and joint ventures across the entire beverage spectrum.

Paddington today owns and/or markets the following brands:
- 3 Amigos Tequila - newly available in 15 states and partnered with many of the leading NASCAR venues around the U.S.
- Napa Smith Brewery & Winery - Napa Valley's craft beer, now available in 28 states.
- Agoston Wines - Amazing wines from Spain, now in more than 4,000 Walgreens across the U.S.
- Marisco Wines - The incredible New Zealand wines from Brent Marris now being introduced into the U.S.
- Calatrasi - La Piazza Wines, Beautiful Italian wines from Mineo Family Winery
- Gemtree Wines - Award-winning family winery from McLaren Vale, Australia

Press Release Contact Information:

J Smoke Wallin
Paddington Brands
Chairman & CEO
11595 N Meridian, Ste 800
Carmel, IN
USA 46032
Voice: 317-574-6407
Fax: 317-574-6424
Website: Visit Our Website