Pelican Brands will Import and Drive the National Rollout of (oops) Wines from Chile
Pelican Brands will import and manage the national sales & marketing rollout of (oops) Wines following a successful limited test market.

CARMEL, IN, December 30, 2010 /24-7PressRelease/ -- Pelican Brands announced today as part of their long-term strategic agreement with Schwartz Olcott Imports (SOI Wines), that they will import and manage the national sales & marketing rollout of (oops) Wines following a successful limited test market.

(oops) is the first wine brand from Chile to capture the history and romance of Carmenere, "The Lost Grape of Bordeaux", discovered in 1994. Carmenere, one of the six noble grapes of Bordeaux, was thought lost forever after phylloxera, a nasty root louse, destroyed the great vineyards of Europe in the 1800s.

(oops) Wines are produced at the famed Vina Undurraga winery from estate grown grapes. Undurraga is one of the oldest wineries in Chile. It is also today one of the newest state-of-the-art wineries in Chile, with legendary winemaker Alvaro Espinoza and head winemaker Hernan Amenabar.

These beautiful award winning wines include a 100% Carmenere as well as four individual Carmenere blends with Merlot, Cabernet Franc, Sauvignon Blanc and Chardonnay.

Norman Schwartz, Co-Founder & Chairman of SOI Wines said, "Since the 1994 discovery in Chile of Carmenere, now the signature grape of Chile, Carmenere has never been properly branded or marketed in the United States. There is a thirst in the marketplace for "authentic" brands with a unique positioning that will capture the imagination of wine drinkers eager to discover new wines. With brand builders like Smoke Wallin and the Pelican team, we are now prepared to rollout (oops) nationally and become the first brand from Chile to capture the history and romance of this noble grape."

J. Smoke Wallin, Chairman & CEO of Pelican Brands said, "The (oops) brand has demonstrated in its test markets, it can be a brand leader in the category and will further expand the Pelican Brands wine platform into Chile. These are beautiful wines providing great value with a sense of wit and history. (oops) is such a fun brand, we are excited for our national rollout."

Press Release Contact Information:

J Smoke Wallin
Pelican Brands
Chairman
11555 N Meridian, Ste 301
Carmel, IN
USA 46032
Voice: 317-574-6401
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