Ritter's Frozen Custard introduces new menu line
New Pizza, sandwich, fries and tenders now at Ritter's


    /Indiana News Articles/ - INDIANAPOLIS, IN, April 27, 2008 - Ritters Frozen Custard has expanded its menu.

Several restaurants began offering the Ciabattaria line of fresh made sandwiches, pizza and other items on April 3.

"These sandwiches are a good compliment to our custard," said franchise owner Rachel Haselby

Haselby liked the idea of serving healthier sandwiches with custard, which she said is a healthier option compared to ice cream.

Several other locations will soon see the new menu including, Terre Haute and Fishers, IN. Tom Coyle, executive director of Montgomery, Zuzkerman and Davis, said an evaluation will be done on sales from the initial stores, but he expects to see an increase in sales of 25 to 50 percent.

"I'm excited to offer the expanded menu," said Haselby. "We are really marketing toward the lunch crowd."

The menu line of sandwiches, french fries, chicken tenders and pizza was developed by world renowned chef Andy Revella who's background includes the founding of Bennigans, Steak and Ale and menu creation for Rainforest Care, BB Kings BBQ, Issac Hays restaurant and 45 Harrah's entertainment venues.






CONTACT INFORMATION

Tom Coyle

MZD Ritter's

Email Us tcoyle@mzd.com

317 554 6360

http://www.mzd.com

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Press Release Contact Information:

Tom Coyle
MZD
Executive Director
1800 North Meridian Street
Indianapolis, IN
USA 46202
Voice: (317) 554-6360
Fax: (317) 925-3854
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